How to Build An Email List in 2014 WITHOUT all the HYPE!
I think as the internet continues to evolve, that more and more people are craving directness and transparency from the people they do business with. Unfortunately, many business owners use distraction as a way to get attention.
Lynn Serafinn, in her book, “The 7 Graces of Marketing” says that directness is the antidote for distraction. Lynn explains: “Distraction is when we use diversionary techniques to ‘hook’ our audience without necessarily providing any useful information. Distraction is often subtle in its appearance, as it can be packaged in very entertaining and creative ways that appeal to our senses or make us laugh.”
Before we get into the “how-to’s” of building an email list (below), I want you to start thinking about how to create marketing for your business this year that allows the essence of your brand to be seen without using distraction. By having direct and transparent marketing you will be able to build connection and trust with your audience and help them in making informed and intelligent decisions.
I can’t tell you how many times I’ve signed up for a “FREE” Special Report or ebook or video series, and afterwards I was disappointed because it was all filler and no meat! I’m sure you’ve had that experience as well.